The International Organisation of Employers (IOE) is requesting expressions of interest for an independent consultant to provide a media training session for selected IOE members.

About us

IOE is the largest private sector network in the world, representing 50 million businesses through over 150 national  employers’ organisations. IOE is the sole representative of business in social and employment policy debates taking place at the International Labour Organization (ILO), the United Nations, G20 and other global forums. IOE is recognised for its unique expertise, advocacy, and influence as a powerful and balanced voice for business at the international level. IOE consolidates the perspectives and priorities of national employers’ and  business organisations in one single, effective, and coherent voice. Our vision is to create a sustainable economic environment worldwide, promoting free enterprise that is fair and beneficial to both business and society.

About the consultancy

The consultant will be expected to design and deliver a comprehensive media training covering the following areas:

Fundamentals of Media Relations

• Overview of the media landscape.
• Understanding journalist roles, reporting styles, and editorial decision-making.
• Review of effective digital distribution and dissemination platform

Crafting Key Messages

• Techniques for developing concise, persuasive, and audience-focused messages.
• Aligning messaging with advocacy objectives – i.e., influencing policy or legislation, raising public awareness about an issue, mobilising community action or changing behaviour or perceptions.
• Practical exercises in message development.

Interview Skills (Digital, TV, Print, Online)

• Preparing for different types of interviews.
• Responding to difficult or unexpected questions.
• Practical simulations of live interviews.
• Tips for body language, tone, and presentation in media engagements.

Timeline: 17 October

Location: Istanbul, Türkiye

Competencies

• Media Expertise: Strong knowledge of traditional and digital media and current trends.
• Advocacy Communication: Experience aligning communication strategies with advocacy objectives such as policy influence, public awareness, or behavior change.
• Message Development: Proven ability to craft concise, persuasive key messages.
• Media Engagement: Practical experience working with journalists and media houses, including pitching stories and building effective relationships.
• Interview & Presentation Skills: Demonstrated ability to coach participants in TV, radio, print, and online interviews, including body language and confidence.
• Training & Facilitation: Expertise in adult learning, designing interactive workshops, and using role-play and simulations to build skills.
• Coaching & Feedback: Strong ability to provide constructive feedback that helps participants refine and improve their media skills.

Fees and Expenses

The consultant will receive a final fee of EUR 3000, and all travel and accommodation expenses related to the training will be covered by IOE.

Additional information: The consultant will work independently and address statutory contributions in their country of residence. You must be registered as an independent consultant in your country of residence, affiliated with a university, or a registered organisation/company to apply for this consultancy.

Please send your CV and your proposal to: projectprocurement@ioe-emp.com with the email subject line: Media Training. Deadline 15 September 2025.